Search Engine Optimization (SEO) is a digital marketing approach designed to improve a website’s ranking on search engine results pages (SERPs). The primary goal is to enhance the website’s visibility, draw in more organic traffic, and make it easier for users to find and choose to visit the site. SEO focuses on optimizing various elements like content, keywords, meta tags, backlinks, and the overall user experience to help the site appear higher in search results. The stronger the SEO, the better the chances of ranking at the top of relevant searches, increasing visitor engagement.